A logo is more than just a visual representation of a company. When executed well, it’s an identity in itself that consumers can connect with on a deeper level. Claire baldwin looks at the easter eggs hidden within some of the most well-known logos that you may not have noticed before.
Font and typeface design can be incredibly important when it comes to creating a certain look and feel for your brand. There’s more to it than simply choosing your from a set of pre-existing fonts, and many brands have created their own bespoke font to really cement their image. Let’s look at some of the more interesting and unusual fonts to have come out of brands and designers in recent months.
The world has been celebrating the 50th anniversary of the moon landing with a variety of immersive and interactive events. Claire Baldwin looks at how we’ve been using 2019’s technology to bring this seminal event to a whole new audience.
Tech giant Apple have hit the headlines lately with the launch of their new Mac Pro, which comes with a hefty price tag and some costly extras. Claire Baldwin looks at why Apple can charge a premium price on their products and, with Jony Ive’s imminent departure on the horizon, how long it’s likely to last.
Continuing our exploration of corporate responsibility in marketing, Claire Baldwin looks at Carlsberg’s new honest stance. With a tone-of-voice overhaul and an updated slogan, can honest marketing increase your brand’s value? Probably.