Continuing our series of blogs, our newest recruit, Aydan Kelly, gives us an insight into his first couple of months as a Junior Creative Artworker and gives us a sneak peek at some work in progress.
There’s no such thing as an original idea. We hear this all the time. You come up with a brilliant idea, or you write that killer tagline, only to find that somewhere along the line someone has done it before. So, when does inspiration become plagiarism? Claire Baldwin explores the differences between the two and investigates what can be done to avoid the situation.
In the first in a series of blogs, our Founder and Creative Director, David Huskison, tells us about his journey from agency freelancing to agency founder.
Following up on her recent blog about fashion rebrand trends, Claire Baldwin examines the recent rebrand by Zara who, by deciding to buck this trend, have invited a whole new wave of criticism. Was it a step too far, or a genius piece of marketing?