Having recently embarked on creating a brand for a new craft beer brewery, we asked Claire Baldwin to analyse the craft brewing scene in 2019, what styles are currently trending, and what you can do to stand out from an ever-growing crowd.
Can you really take a negative and turn it into a selling point for your company? Claire Baldwin takes a look at some examples of intelligent and reactive marketing that have done just that.
Pantone’s Color Institute has dubbed ‘Living Coral’ the colour we’ll all be using in 2019. With this in mind, Claire Baldwin analyses the importance of colour in the branding process and asks if a brand can really ‘own’ their colour?
As UK Christmas TV ad spending is projected to fall by as much as £44m this quarter, Claire Baldwin looks at the latest campaigns to separate the Christmas turkeys from the golden goose.