Tech giant Apple have hit the headlines lately with the launch of their new Mac Pro, which comes with a hefty price tag and some costly extras. Claire Baldwin looks at why Apple can charge a premium price on their products and, with Jony Ive’s imminent departure on the horizon, how long it’s likely to last.
Continuing our exploration of corporate responsibility in marketing, Claire Baldwin looks at Carlsberg’s new honest stance. With a tone-of-voice overhaul and an updated slogan, can honest marketing increase your brand’s value? Probably.
Our latest DWH story sees our oldest team member Jonathon Bright (known almost everywhere as JB) sharing his journey from Lichfield to London, and eventually back to the Midlands via Hong Kong.
One of the best things about being a long-standing company is the public’s connection with your brand. Unfortunately, this can throw a spanner in the works when it comes to rebranding. Claire Baldwin looks at BT’s new logo and whether it’s a misstep or a step in the right direction.
With the ever-growing call to arms to address the threats of climate change and the shift towards a healthier vegan lifestyle, Claire Baldwin looks at some of the brands leading the change in the use of brand messaging, product innovation and downright honesty. In this first article, we’re checking out plant-based food brand THIS.