It's Friday! And not just any Friday... it's St Patrick's Day! Time to kick back and get a pint of the black stuff. Which leads me to the subject of today's blog.
McBess’ character design is instantly recognisable (you can check out more of his awesome work on his website) and his monochrome palette is a perfect fit with Guinness. For this campaign, McBess has drawn a host of figures enjoying the craic, alongside referencing some other familiar aspects of Guinness’s previous visual identity and communications work – from the toucan, to the surfers and ‘sapeurs’.
McBess’ work will feature anywhere that a pint of the black stuff can be purchased, as well as on new beer mats, T-shirts and displays. So for research purposes I'm off to the pub!
Have a great St Patrick's Day weekend everyone!