Let's Get Together

It's Friday! And not just any Friday... it's St Patrick's Day! Time to kick back and get a pint of the black stuff. Which leads me to the subject of today's blog. 

Guinness has released a new campaign based around the tagline ‘Let’s Get Together’. Artist McBess was commissioned by agency Iris to bring the idea to life. Check it out below:

McBess’ character design is instantly recognisable (you can check out more of his awesome work on his website) and his monochrome palette is a perfect fit with Guinness. For this campaign, McBess has drawn a host of figures enjoying the craic, alongside referencing some other familiar aspects of Guinness’s previous visual identity and communications work – from the toucan, to the surfers and ‘sapeurs’.

McBess’ work will feature anywhere that a pint of the black stuff can be purchased, as well as on new beer mats, T-shirts and displays. So for research purposes I'm off to the pub!

Have a great St Patrick's Day weekend everyone!