To coincide with the vodka-based drink’s 20th anniversary, WKD has rebranded featuring an entirely redrawn logo and showing a visual language that’s a marked departure from their previous branding.
If Amazon has its way, the weekly trip to the supermarket to pick up washing up liquid, toilet roll and laundry detergent will soon be a thing of the past. Yes, Amazon's UK customers can now push a button when they run out of toilet rolls or washing powder - and within 24 hours a package will arrive at the front door.
Back in 2001, I wrote a dissertation on the semiotics of opening title sequences and Saul Bass featured heavily (especially the infamous title sequence from Psycho). He was truly one of the greatest influencers of design and film-making in the 20th Century, responsible for some of the most iconic brands including Bell, Kleenex and AT&T. He produced a diverse and powerful body of work full of evocative images of intense clarity and subtle ambiguities.
Sagmeister & Walsh has completed a rebrand and new visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction to create a campaign that will be produced in print, digitally, and across social platforms.