As UK Christmas TV ad spending is projected to fall by as much as £44m this quarter, Claire Baldwin looks at the latest campaigns to separate the Christmas turkeys from the golden goose.
Off the back of the new Nike campaign featuring Colin Kaepernick launched to celebrate 30 years of ‘Just do it’, Claire Baldwin investigates how creative copywriting in advertising can both inspire a generation and cause major controversy.
At DWH we can pretty much do anything when it comes to design and marketing. By far the most common way we get to work with new clients is when they need a new website. Let’s face it, in marketing its often when a company is faced with a problem (like updating or designing a new website) that an agency is contacted.
Two years ago, Mozilla opened up their rebrand in collaboration with Johnson-Banks to the creative community as part of their ‘open not closed’ philosophy. As they do the same for their Firefox rebrand this month, Claire Baldwin investigates if there is a model for companies to start ‘open-sourcing’ their branding projects and if there is any scenario in which this could actually work.