Sept 2016

Making a Spectacle of themselves

Making a Spectacle of themselves

I've never been a huge fan of Snapchat. Sure when it first came out it was quite cool, but the novelty quickly wore off. Since Instagram has built in 'Stories' in their latest update, which essentially is exactly what Snapchat does, I wondered if this would spell the beginning of the end. As it ends up, far from it! Snapchat has instead attempted to reinvent itself by renaming its company Snap Inc. and launching its first product, Spectacles, a pair of sunglasses with a built-in video camera.

Because #whynot?

Because #whynot?

It’s a rain drenched Monday morning. I've just got back from holiday and already I'm planning for my next one. Know the feeling? Well, here comes easyJet with a new TV ad to help encourage you. Themed around the notion of ‘Why not?’, their latest brand campaign encourages people to embrace all the possibilities that travel has to offer, because with prices still as low as £29.99, “Why not?”. Dinner in Barcelona? Why not? Trumpet festival in Budapest? Why not? Six hours in Amsterdam? Seriously, Why not?