NEW BROCHURE AND WEBSITE FOR LOCAL EXHIBITION DESIGN COMPANY
exhibitions+ are a design and event management company with over 30 years' experience creating stunning exhibition stands and display solutions for a wide range of clients in a variety of sectors.
We were approached to create a new brochure that exhibitions+ could use as a marketing tool to send to potential new clients, demonstrating their exhibition design and build capabilities.
The company had already developed a series of paint splats as part of their brand tone of voice, which we chose to streamline, creating a more contemporary look. We then evolved the idea by using the shape of the splats to frame the photography within the brochure, showcasing the stand designs that are unique to exhibitions+ and adding consistency to the brochure's design.
Working closely with the team, we also wrote a series of case studies for the brochure to demonstrate their complete in-house service, adding valuable persuasive power to an important marketing tool.
We also created a new proposition statement, which will feature prominently on all marketing collateral. "Creating positive solutions" incorporates the brand's 'plus' sign and represents the company's promise to deliver a creative solution that will generate a positive result.
As part of this project, we also designed a new website, which would act as a platform for exhibitions+ to really show off their portfolio. As well as incorporating the case studies from the brochure, we also added a new 'Work' page, allowing the company to display a range of exhibition stands, from shell scheme enhancements to double deckers. This page took the form of a neat, sleek gallery, letting the work speak for itself.
Other new features included social media integration and a blog, giving exhibitions+ the ability to write and share handy 'How to" guides, and articles about upcoming events. The new look and feel has been rolled out across the company's social media platforms, and we are working closely with them to help to create content for their blog, we well as advising on their social media marketing.