NEW BROCHURE AND WEBSITE FOR LOCAL EXHIBITION DESIGN COMPANY
exhibitions+ are a design and event management company with over 30 years experience creating stunning exhibition stands and display solutions for a wide-range of clients in a variety of sectors.
We were approached to create a new brochure that they could use as a marketing tool to send out to potential new clients to demonstrate their exhibition design and build capabilities.
The company had developed a series of paint splats as part of their brand tone of voice. We streamlined these splats to create a more contemporary look. We then evolved the idea by using the splats as a window to frame the stand photography as a way to showcase stand designs that are unique to exhibitions+.
Working closely with the team, we wrote a series of case studies for the brochure as a way of demonstrating their complete in-house service offering.
We then came up with a new proposition statement which will feature prominently on all marketing collateral. "Creating Positive Solutions" is reflective of the 'plus' sign in the brand. It represents a promise to their clients to deliver a creative solution that will generate positive result at the event.
At the same time we also designed a new website which would act as a platform for exhibitions+ to really show off their exhibition stand portfolio. As well as incorporating the case studies from the brochure, we also built in a separate work section which allows the company to display a range of stands from shell scheme enhancements to double deckers which are neatly displayed in a gallery.
Other features included social media integration and a blog allowing them to write articles on upcoming events and handy 'How to" guides. The new look and feel for the site has been rolled out across the company's social media platforms and we are working closely with them to help create content for their blog and give them advice on their social media marketing.