A logo is more than just a visual representation of a company. When executed well, it’s an identity in itself that consumers can connect with on a deeper level. Claire Baldwin looks at the easter eggs hidden within some of the most well-known logos that you may not have noticed before.
Font and typeface design can be incredibly important when it comes to creating a certain look and feel for your brand. There’s more to it than simply choosing your from a set of pre-existing fonts, and many brands have created their own bespoke font to really cement their image. Let’s look at some of the more interesting and unusual fonts to have come out of brands and designers in recent months.
The world has been celebrating the 50th anniversary of the moon landing with a variety of immersive and interactive events. Claire Baldwin looks at how we’ve been using 2019’s technology to bring this seminal event to a whole new audience.
Tech giant Apple have hit the headlines lately with the launch of their new Mac Pro, which comes with a hefty price tag and some costly extras. Claire Baldwin looks at why Apple can charge a premium price on their products and, with Jony Ive’s imminent departure on the horizon, how long it’s likely to last.
Continuing our exploration of corporate responsibility in marketing, Claire Baldwin looks at Carlsberg’s new honest stance. With a tone-of-voice overhaul and an updated slogan, can honest marketing increase your brand’s value? Probably.
One of the best things about being a long-standing company is the public’s connection with your brand. Unfortunately, this can throw a spanner in the works when it comes to rebranding. Claire Baldwin looks at BT’s new logo and whether it’s a misstep or a step in the right direction.
With the ever-growing call to arms to address the threats of climate change and the shift towards a healthier vegan lifestyle, Claire Baldwin looks at some of the brands leading the change in the use of brand messaging, product innovation and downright honesty. In this first article, we’re checking out plant-based food brand THIS.
Following our rundown of the essential graphic design terminology that will help you to better describe what you want, we’re taking a look at sprint-specific terms. Whether you’re printing flyers, hardback books or catalogues, knowing what you’re talking about will help you to ask for the right things from your print company.
Whether you’re an Account Director at an ad agency, an in-house Marketing Executive, or a client, the barrier between knowing what you want from your marketing collateral and trying to explain this to your designer can be infuriating. Help is at hand as Claire Baldwinbreaks down some basic terminology that will bowl over your designer at your next meeting.
After being presented with a brief to create some dual-branded material for one of our clients, Claire Baldwin conducted some research into the winners and losers in the world of dual branding. The results are in!
There’s no such thing as an original idea. We hear this all the time. You come up with a brilliant idea, or you write that killer tagline, only to find that somewhere along the line someone has done it before. So, when does inspiration become plagiarism? Claire Baldwin explores the differences between the two and investigates what can be done to avoid the situation.
Following up on her recent blog about fashion rebrand trends, Claire Baldwin examines the recent rebrand by Zara who, by deciding to buck this trend, have invited a whole new wave of criticism. Was it a step too far, or a genius piece of marketing?
With high-end fashion houses opting to rebrand themselves with ‘clean’ and ‘contemporary’ sans serif logos, Claire Baldwin asks whether this modern typeface trend is nearing the end of its shelf life or if this is merely the beginning.
Having recently embarked on creating a brand for a new craft beer brewery, we asked Claire Baldwin to analyse the craft brewing scene in 2019, what styles are currently trending, and what you can do to stand out from an ever-growing crowd.
Pantone’s Color Institute has dubbed ‘Living Coral’ the colour we’ll all be using in 2019. With this in mind, Claire Baldwin analyses the importance of colour in the branding process and asks if a brand can really ‘own’ their colour?
Off the back of the new Nike campaign featuring Colin Kaepernick launched to celebrate 30 years of ‘Just do it’, Claire Baldwin investigates how creative copywriting in advertising can both inspire a generation and cause major controversy.
At DWH we can pretty much do anything when it comes to design and marketing. By far the most common way we get to work with new clients is when they need a new website. Let’s face it, in marketing its often when a company is faced with a problem (like updating or designing a new website) that an agency is contacted.
Two years ago, Mozilla opened up their rebrand in collaboration with Johnson-Banks to the creative community as part of their ‘open not closed’ philosophy. As they do the same for their Firefox rebrand this month, Claire Baldwin investigates if there is a model for companies to start ‘open-sourcing’ their branding projects and if there is any scenario in which this could actually work.
Here at DWH towers in Coventry we work with a wide range of clients. Some of our clients have worked in marketing all their lives and know all about the theory of marketing and how to develop marketing strategies. Some of our clients are small business owners and know little about the theory but have an instinctive grasp of what their customers want and how to interact with them.
I can remember years ago being on a marketing course and the subject of advertising influencing, informing and shaping popular culture (and vice versa) was discussed. One of the examples quoted was that Coca-Cola was responsible for the modern day imagery associated with Santa Claus.
We’re in the business of making you successful. With over 15 years experience in branding, graphic design, web design & development, marketing & social media we’re an agency that can meet the broadest and narrowest of briefs. We've worked for a wide range of clients from start-ups and charities to public sector and FTSE 100 companies. Based in Coventry we’ve worked with clients across the globe.
If you were one of those Mad Men fans that felt that some of the fictional ad campaigns created in the show were better than any we’ve seen in real life, then you’ll be pleased to hear that one of them has crossed out of the world of TV into the real world (specifically onto the billboards of New York).
It's Friday! And not just any Friday... it's St Patrick's Day! Time to kick back and get a pint of the black stuff. Which leads me to the subject of today's blog. Guinness has released a new campaign based around the tagline ‘Let’s Get Together’. Artist McBess was commissioned by agency Iris to bring the idea to life.
Today's blog is not only a brand review, but it's also a way of raising awareness for a charity I have supported for many years. Established in 1979 (which coincidently was the year I was born), the Alzheimer’s Society is a care and research charity for people with dementia and their carers. Many of the 25,000 members have personal experience of dementia (myself included), as carers, health professionals or people with dementia themselves.
Who doesn't love BBC Three? Known as the home of comedy, pioneering documentaries and infinite repeats of Family Guy, I for one was a little saddened when the channel moved from broadcast media to purely online platforms. I was also a little critical at the time when the move prompted a logo change that, to me, felt a little imbalanced.
If you think opticians you immediately think Specsavers, Boots or Vision Express in the UK. However a stunning piece of Swedish design caught my eye recently (see what I did there). Design agency Snask has created a playful new identity for Norwegian eyewear company Kaibosh while still retaining the existing logo. The project encompasses a new brand identity, store fit out and a campaign launch. Snask developed a custom typeface and a series of bold icons that appear as recurring motifs throughout the brand.
Well I'm back on the blog! It's been a really busy couple of months, hence the lack of activity on the blogging front. But with Spring finally deciding to make an appearance, my thoughts start to turn to the upcoming music festival season with iconic venues such as Reading and Leeds, Glastonbury and of course, the Virgin V Festival in Weston Park which is a mere 50 miles down the M6.
"Simple", "Bold" and "Brave" are some of the words that have been used to describe the new logo and identity of Juventus F.C by Interbrand Milan... "Disgusting", "ludicrous" and "incredibly shit" have been the reaction from angry football fans. So what is all the fuss about? Well see for yourself.
:) :( :|| :// ;p ... If you're old enough to have owned a phone before the emoji keyboard was invented then you will be familiar with the old 'text emoji' from the Nokia 3210 years. So when did they start creeping into brands? Well, 2017 as it happens!
Barely a couple of weeks into 2017 and we're already starting to talk trends for the coming year. There has been talk of the rise of the voice interface and the need to seriously consider this new form of UI in terms of design in the coming year and the continuation of adopting flatter, simpler designs to coincide with the increased demand for mobile content.
Happy New Year! We're back and ready for whatever 2017 has in store for us. For many, 2016 will be seen as the year of celebrity deaths, Brexit and the rise of Donald Trump. For DWH, 2016 was a great year. We started up in September and it's been a rollercoaster of a ride ever since. Here's hoping 2017 is as busy as the last part of 2016 was!
Well that's it... 3pm and we're done for this year! Time to get the beers on ice, the turkey in the oven and the presents under that tree! It's been an incredible last few months and we've ended the year on a high with glowing reviews of the work we've done over the last couple of weeks.
I vaguely remember owning a pair of ASICS trainers way back in the late 80s when I was about 10. From what I remember, they were not as cool as the Adidas and Nike trainers that the other kids had and they were quickly discarded. Fast forward to today and things aren't that different. But could that be about to change?
Continuing the run up to Christmas comes the latest campaign by H&M. Hot off their successful #BustertheBoxer campaign for John Lewis, ad agency Adam & Eve/DDB are at it again, this time they've brought out the big guns with a cinematic short film with a style unique to director Wes Anderson and starring Adrien Brody as the train conductor.
In the run up to the festive period with every brand bombarding us with their 'creative' Christmas campaigns, the messages of peace, love and good will can start to get a little repetitive. That's why when someone does a campaign that's a little different it makes a nice change... especially if its used to highlight a very serious cause.
Free productivity tools on the web don't come much better than WeTransfer. Even with a huge Dropbox at my disposal, I still find I am normally asked to send files via WeTransfer on a daily basis. With a generous 2GB limit on the free version, it is “dead simple to send digital goods,”.
Instead of dwelling on the post-Trump election fallout in the US, today's blog is going to focus on something more uplifting. It's November... so time for the Christmas ad campaigns to start! The release of the John Lewis Christmas ad has become a festive ritual in the UK. They are best known for 3 things: a cover of a classic song, a very cute kid and a bit of sentimental Christmas pulling of the heartstrings to make us all feel a little weepy. But hold on! It seems like after 10 years of this winning formula, John Lewis has decided to change tactics this year.
The end of October signals the clocks going back, Halloween and the run up to Bonfire night. It also signals another Keynote event from Apple. As a freelance designer, I rely on my Macbook Pro and it suffers from heavy usage on a daily basis. So I was really looking forward to seeing what Apple was going to do with the 2016 model.
On the eve of the announcement of the new line of Macbooks from Apple, I thought I would dedicate today's blog to the pioneer of computer science, Alan Turing. Without him, we wouldn't have had the breakthrough in personal computer technology. More than that, his work at Bletchley Park during the Second World War was responsible for breaking the Enigma code which helped the allies win the war (I would highly recommend watching the film "The Imitation Game" for the full story behind this).
I'll begin by stating with all the best intentions in the world, I do try and eat healthy. That being said, there are the odd occasions where either I'm up against a client deadline or I'm stuck in traffic coming back from working on site and the option of a boneless KFC meal becomes really appealing!
In todays world of digital cameras and smartphones, it seems alien to think that, not long ago, you took a picture on a clunky camera. You then had to take your 35mm film to a photo shop and wait a few days for the film to be developed before being handed an envelope of your memories on photo paper... that's right... paper!
It's safe to say that banking has been through a tough time in recent years. It's been 8 years since the financial crisis, but the ramifications of this are still being felt today. One of the biggest casualties of this was Royal Bank of Scotland, which ended up being saved from extinction by the taxpayer! It's safe to say that with consumer confidence at an all time low, especially since the Brexit vote, many in the financial institutions feel like they have lost their integrity.
I've always been a fan of the art of the movie poster. Some of my favorites include the old Hitchcock posters from Saul Bass and the cool retro posters from old 80's movies. But what has happened of late? Are the movie posters of this decade becoming... well... boring?
I do love a good rebrand. I also like the odd beer now and again. So it's pleasing to see Britain’s oldest brewery, Shepherd Neame, having its first rebrand in over 18 years, created by Kent-based JDO.
With the US Presidential debates kicking off this week, the race for the White House is getting heated! So Sagmeister & Walsh has launched "Pins Won’t Save the World", a range of pin badges, t-shirts, stickers and patches that protest against Donald Trump and encourage people to vote for Hillary Clinton.
I've never been a huge fan of Snapchat. Sure when it first came out it was quite cool, but the novelty quickly wore off. Since Instagram has built in 'Stories' in their latest update, which essentially is exactly what Snapchat does, I wondered if this would spell the beginning of the end. As it ends up, far from it! Snapchat has instead attempted to reinvent itself by renaming its company Snap Inc. and launching its first product, Spectacles, a pair of sunglasses with a built-in video camera.
It’s a rain drenched Monday morning. I've just got back from holiday and already I'm planning for my next one. Know the feeling? Well, here comes easyJet with a new TV ad to help encourage you. Themed around the notion of ‘Why not?’, their latest brand campaign encourages people to embrace all the possibilities that travel has to offer, because with prices still as low as £29.99, “Why not?”. Dinner in Barcelona? Why not? Trumpet festival in Budapest? Why not? Six hours in Amsterdam? Seriously, Why not?
UEFA has revealed the logo design and branding for the UEFA 2020 Euro Championship, which for the first time will be held in 13 different cities across Europe (with London's Wembley Stadium chosen to hold the semi-finals and final). Young & Rubicam Portugal was selected as the creative agency following an international pitch to develop the brand for Euro 2020.
2016 marks the centenary of Agatha Christie writing her first detective story – The Mysterious Affair at Styles. The Royal Mail is marking the occasion with a set of six stamps created by Jim Sutherland of Studio Sutherl& in collaboration with illustrator Neil Webb. The series represent some of her best-known novels.
This week sees the latest single from Radiohead's latest album 'A Moon Shaped Pool' released. The video for 'Present Tense' is a relatively simple set-up: just Jonny Greenwood and Thom Yorke performing live with nothing but two guitars and a Roland CR-78 drum machine.
Copenhagen-based Kontrapunkt has worked with Carlsberg for 14 years (on the main brand and also on Tuborg, Holsten and Kronenbourg) and serves as its external brand guardian. They've recently released the new design for the packaging for Carlsberg.
What if E.T. had visited earth in 2016? What would RoboCop's duties be in today's law enforcement? To answer this, illustrator Tom Ward has combined his love of films with his unique style to create a series that reimagines famous '80s icons in a modern-day setting.
Olapic is an Earned Content Platform which amplifies engagement and performance in every channel with curated, high-converting images and videos taken by real people. They Olapic works with hundreds of global brands including Calvin Klein, West Elm and Target. Back in June 2016, the week before Cannes Lions, the international festival of advertising and creativity, Olapic officially launched their new brand. The redesign was created by New York-based branding consultancy Red Antler.
Dell has been around since 1984 so it's certainly one of the more recognisable tech brands. Although it's not been around as long as the likes of Apple, IBM and Hewlett-Packard, their acquisition of EMC Corp has made them one of the largest technological corporations in the world. The brand has been given a refresh by New York-based Brand Union.
Last night's opening ceremony in Rio officially kicked off the 2016 Paralympic Games. Amongst the backdrop of colour and music was more controversy as the Brazilian president Michel Temer was booed throughout. One of the most striking parts of the ceremony was when bright lights temporarily 'blinded' the crowd to try to show spectators the reality Paralympic athletes face, forcing them to rely on other senses such as hearing.
So what have we learnt from tonight's big Apple Keynote? Well the big news was of course the iPhone 7 with a new camera systems, improved battery life and finally they have made the phone water and dust resistant. Hurrah!
I'm going to start this blog off a little differently. I'll admit... I don't like gin! Ever since an unfortunate incident on a stag do in Prague involving double shots of Bombay Sapphire I can't stomach the stuff! However, I do admire the process of making gin.
Deliveroo was founded in 2013 and is now one of London’s fastest growing startups. The company delivers restaurant food to customers in 12 countries and recently raised £200 million to help it expand into new markets. Today, the company revealed a new logo and visual identity created by DesignStudio.
The V&A has announced the first international retrospective of one of the world’s most iconic and influential bands, Pink Floyd. The exhibition will showcase the bands innovative work in graphic design, photography, sound, stage and performance design from the 1960s and 70s to the present day, and it's important influence on the psychedelic movement.
If Amazon has its way, the weekly trip to the supermarket to pick up washing up liquid, toilet roll and laundry detergent will soon be a thing of the past. Yes, Amazon's UK customers can now push a button when they run out of toilet rolls or washing powder - and within 24 hours a package will arrive at the front door.
Back in 2001, I wrote a dissertation on the semiotics of opening title sequences and Saul Bass featured heavily (especially the infamous title sequence from Psycho). He was truly one of the greatest influencers of design and film-making in the 20th Century, responsible for some of the most iconic brands including Bell, Kleenex and AT&T. He produced a diverse and powerful body of work full of evocative images of intense clarity and subtle ambiguities.
Vanguards is a new publication founded by James Roberts and Hugo Ross whilst completing their degrees at Edinburgh College of Art. This quarterly magazine celebrates Scottish brands and products that the pair admire.
Sagmeister & Walsh has completed a rebrand and new visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction to create a campaign that will be produced in print, digitally, and across social platforms.
Established this year, Race Against Dementia is a charity with the mission to raise money to help find a cure to dementia. This charity was kickstarted by famed Formula 1 driver Sir Jackie Stewart, whose wife of 54 years, Helen, has recently been suffering from the brain disease. A new brand identity for Race Against Dementia has been designed by Brand Union.
Officially launched at the Olympics in Rio, TTX (Table Tennis X) is a new version of table tennis initiated by the International Table Tennis Federation (ITTF), the governing body for all international table tennis associations, to attract younger players to the game.
A new exhibition, titled Purple, is bringing together over 30 artists to celebrate the life and work of Prince, the musician who died this year aged 57. The exhibition will run for three weeks from 5 September at Fred Aldous in Manchester. Artworks will be available to buy online with all proceeds going to the local Manchester charity Back On Track which enables disadvantaged adults to make positive changes to their lives.
Over the last few years Logitech has been working hard to reinvigorate itself and its products, and now they've launched a new logo design and brand identity to match. Created by DesignStudio, Logitech's vibrant new logotype – which will appear across their existing products and the new Logi line – is based around geometric shapes and pays homage to classic typefaces.
Last year, NHS Blood and Transplant launched Missing Type, a campaign where major brands including Odeon and Waterstones removed the letters A, B and O from their logos to emphasise the absence of donors for those blood types.
Considering Butcher Billy's wild streak (having already created pop art prints that blended Charles Bukowski quotes with the distinctive stylings of Roy Lichtenstein), pairing post-punk legendaries with comic book baddies seems like a logical leap. The set of 12 characters sees the likes of Blondie and Robert Smith merge with fictional favourites such as Harley Quinn and The Joker.
DixonBaxi have created a new viewer experience for the Premier League that will be seen by over two billion football fans around the world. The London-based company has created show titles, in-match graphics, augmented reality, touch screen and studio graphics that are united by a “Field of Play” design language. The work debuted over the weekend as the new season kicked off.
Have you seen ‘Stranger Things’ yet? If not, I would highly recommend it. As well as brilliant character development and a killer score, the opening titles by Imaginary Forces will satisfy every 1980s yearning in you.
Today saw the launch of the rebrand for Subway. One word to describe this... urgh! What little personality the old logo had has disappeared with the italicised font. With the geometric wordmark, the arrows, which have been a core part of the brand since its launch in 1965, now seem bolted on to the new logo. When the wordmark was italicised the arrows looked a lot more organic with the curve feeling part of the wordmark. The sharp right-angle on that 'y' is way too forced and the way it breaks out of its visual area imbalances the whole wordmark.
Netflix's new sci-fi adventure series Stranger Things is the latest word-of-mouth sensation to hit our screens. The production's hit all the right 80s-retro notes. From the spot-on title sequence complete with a John Carpenter-style theme tune and typography straight out of a Stephen King novel, through to a pitch-perfect poster by Kyle Lambert (see it below), and naturally it's inspired artists and designers to create their own Stranger Things art.
We have become used to seeing charming films from Pes. His previous film for Honda was epic, but mainly in terms of its craft, telling the brand’s story through thousands of original drawings. Here he has gone large, creating a film that uses “long-exposure stop motion”, which combines animation and live action to achieve a “more artfully composed version of traditional time-lapse”. It was filmed on a huge film stage with a crew of over 100 people. Impressive stuff.